76 Country Boulevard (The Strip)
The neon spine of Branson, with every theater within reach.
Highway 76 is the main vein of Branson, running roughly four miles from Gretna Road to Shepherd of the Hills Expressway. This is where you'll find the Sight & Sound Theatre, Mansion Theatre, Clay Cooper Theatre, and the Andy Williams Performing Arts Center. Hotels here are mostly mid-range chains and family-owned motels with pools and free breakfast. Traffic crawls during show times, especially around 7pm and after curtain calls. Stay on the eastern stretch near Gretna Road if you want quicker access to Highway 65. The western end near Shepherd of the Hills is closer to Silver Dollar City. It's loud, bright, and unapologetically touristy, which is the whole point.
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