Goreme
The balloon-launch epicenter
Goreme sits in the bowl where most hot air balloons take off, which is why every first-timer ends up here. Muze Caddesi runs through the middle with restaurants, ATMs, and the bus station all within five minutes of each other. Stay near Aydinli Sokak or Gaferli Mahallesi for the classic cave hotel terraces facing the Red Valley sunrise. The downside: tour buses clog the streets by 9am and prices on Bilal Eroglu Caddesi run 30 percent above neighboring villages. Sunset Point is a 12-minute walk uphill and worth every step.
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