Myeongdong
Seoul's busiest address, and still worth it for first-timers
Myeongdong sits between City Hall and Namsan Mountain, making it Seoul's most central base. The main shopping strip, Myeongdong-gil, runs north to south and fills with street food carts after 6pm. Deoksugung Palace is a 12-minute walk west along Sejong-daero. Namdaemun Market is 8 minutes south on foot. Line 4 from Myeongdong Station reaches Dongdaemun Design Plaza in four stops. Hotels cluster on the quieter side streets off Chungmuro-ro. Expect noise from vendors and tour groups until 11pm most nights. Budget and mid-range hotels dominate, but several business-class properties push $200 on weekends.
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