Union Square
Central, convenient, and more honest than its reputation
Powell Street runs north-south through the heart of Union Square, flanked by Macy's, Saks Fifth Avenue, and the Westfield Mall at Market Street. Geary Street cuts east-west past the main theater district, including the Curran and American Conservatory Theater. The Powell Street BART and Muni Metro stop is a 2-minute walk from most addresses here, connecting you directly to SFO in 30 minutes for $11. Chinatown is a 10-minute walk up Grant Avenue, and the Ferry Building is 20 minutes east along Market Street. The Tenderloin starts one block west of the square on Mason and Ellis Streets, and Turk and Eddy feel rough at night. Stay east of Mason Street and north of Market and the problem stays contained. The Powell-Hyde cable car departs from Powell and Market, reaching Fisherman's Wharf in about 25 minutes. Union Square works best for travelers who want maximum access without planning every transit connection. SFMOMA is a 15-minute walk south via Howard Street. The theater district makes Friday and Saturday evenings on Geary Street noticeably louder than other neighborhoods, which is worth knowing if you are booking close to Post Street and sleep light.
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