Positano
The postcard town that lives up to the hype
Positano delivers exactly what the photos promise. Houses stacked up the cliff above Spiaggia Grande, bougainvillea on every wall, boutiques along Via dei Mulini. But it costs. Budget hotels barely exist. You are paying for the terrace view on Via Cristoforo Colombo and the bragging rights. The quieter Fornillo Beach is a 12-minute walk west along the coast path. Get there before 10am in July or you will not find space. Restaurants on Via Pasitea are better value than anything near the main beach. Beach clubs charge 30 dollars just to rent a sunbed.
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